About me
Sorin Istudor
Download ResumeSenior UX/UI Designer · Iași, România
I design web and mobile products end-to-end — 20 years across eCommerce, consumer apps, sales enablement, enterprise tools, and AgTech. I run discovery workshops, build design systems, test with real users, and stay close to development until what ships matches the intent.
I'm comfortable owning design solo or leading a small team — mentoring designers, running Design Crits and Design Thinking workshops, and lately folding AI tools (Figma AI, Claude, Codex) into the workflow to move faster from research to validated design.
0 years
End-to-end product design, web & mobile
0 years, 6 verticals
One platform grown from proof of concept
0+ stores
Inventories unified into one online store
Experience
Cognizant
Senior UX/UI Designer · 2012 – Present
I led design of web and mobile products across eCommerce, sales enablement, consumer apps, and AgTech — including the platform I evolved over 12 years from proof of concept to a multi-vertical product. Ran usability testing, built the design system, mentored designers, and served as technical interviewer.
iColdo
UX/UI Designer · 2010 – 2012
Brand identities translated into web and mobile designs; custom WordPress and Magento themes — designed and built.
Aquavita
Web & Mobile Designer · 2009 – 2010
I designed and implemented web experiences end-to-end, combining brand identity with clear, effective user flows.
Freelance
Web & Mobile Designer · 2006 – 2009
Branding, wireframes, and web & mobile design for client work.
Skills
The skills, methods, and tools I rely on to turn complex problems into validated solutions — from discovery to launch.
For the full picture — background, skills, and selected projects in detail — download my resume.
Download Resume