Sorin Istudor — Senior UX/UI Designer · Iași, România
Twenty years of making
complex products feel simple.
End-to-end web & mobile design across eCommerce, consumer apps, enterprise tools, and AgTech — from the first discovery workshop to launch.
Portfolio
Featured projects
Work I can share openly — web, mobile, branding, and design systems. Each project covers the challenge, my approach, and the outcome.
Explore more web, mobile, and branding projects in my full portfolio.
View more projectsCase Studies
The deeper work is under NDA
Some of my work — enterprise platforms, sales tools, and longer-term product initiatives — can't be published openly. Employers, hiring managers, and potential clients can request access to the full case studies.
Multi-Vertical Platform — Web & Mobile
Senior UX/UI Designer · 12 years, proof of concept → 6 verticals
Outcome: a platform farmers use to compare seed prices and access services across 0 verticals — with a design system that cut designer–engineer friction and shortened delivery cycles.
uSketch
Mobile & Desktop App Redesign · Lead UX/UI Designer
Outcome: downloads and positive reviews rose significantly after launch.
Sales Enablement App
Service Presentation & Contract Generation · UX/UI Designer
Outcome: stakeholder-validated prototype shipped as a smooth cross-device sales flow.
These are just a few examples — each case study is available on its own dedicated page.
View all case studies
Sorin Istudor
Senior UX/UI Designer — 20 years across eCommerce, consumer apps, enterprise tools, and AgTech. Equally comfortable owning design solo or leading and mentoring a small team.