Meditation & Wellness App
Many wellness apps rely on persistent notifications, gamification, and visual incentives to increase retention, even though these can conflict with the product's core purpose. This project took a different approach by creating a calm, unobtrusive experience that supports healthy habits without creating pressure.
Role
Senior UX/UI Designer
Year
2023
Platform
iOS
Team
1 designer · 1 engineer
The challenge
User feedback on competing wellness apps revealed that the pressure to maintain streaks, combined with constant notifications, often created anxiety instead of the sense of calm users were seeking.
The approach
I designed a minimalist interface with a restrained color palette, subtle animations, and notifications used sparingly. Streaks were reimagined as an optional indicator of progress, encouraging consistency without making users feel obligated to maintain them.
The outcome
Engagement data showed a higher session completion rate without reducing week-over-week retention, suggesting that a calmer experience can support long-term user engagement.
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