Coffee Roastery Visual Identity
An identity system designed for clarity and presence in a highly competitive retail environment, where differentiation is driven primarily by consistency and visual refinement.
Role
Senior UX/UI Designer
Year
2020
Platform
Brand — print
Team
1 designer
The challenge
On the shelf, the existing identity failed to compete with larger brands, lacking both visibility and coherence in a space dominated by more mature packaging systems.
The approach
I developed a brand language rooted in simplicity, precision, and warmth, supported by an espresso-inspired color palette and subtle metallic accents. The system was designed to be modular, allowing it to extend naturally across packaging, retail spaces, and communication materials.
The outcome
A cohesive and distinctive identity, refined for the retail context, capable of maintaining strong shelf presence while preserving the brand’s character.
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