Portfolio

Selected projects

Work I can share openly — web, mobile, branding, and design systems, spanning 20+ years. Each project covers the challenge, my approach, and the outcome.

eCommerce Storefront Redesign

Reworked the information architecture and checkout flow — fixing inconsistent navigation and cutting cart abandonment.

WebeCommerce

Fitness Tracking App

Designed for one-handed use mid-workout, with large targets and quick presets — so more sessions get logged in full.

MobilePrototyping

Hotel Brand Identity

Built a warm, nature-inspired identity across web, print, and signage — setting the hotel apart from generic chains.

BrandingIllustration

SaaS Analytics Dashboard

A configurable widget system on a shared library — cutting build time and making metrics comparable across every team.

WebDesign Systems

Food Delivery App

Rebuilt the post-order experience around live tracking — a significant drop in "Where is my order?" support requests.

MobileWeb

Component Library for FinTech

Unified three banking products' duplicate UI into one accessible, documented library — with accessibility built in.

Design SystemsWeb

Real Estate Listings

Unified the list and map into one shared search state — lifting saved-search adoption, an early signal of return visits.

WebPrototyping

Editorial Icon Set

Designed 120 icons on one modular grid — a consistent system the editorial team can extend without a designer.

IllustrationBranding

Meditation & Wellness App

Designed a calm, low-pressure interface with optional streaks — higher session completion without losing retention.

MobileBranding

Nonprofit Donation Platform

Shortened the form and surfaced fees up front — lifting completed donations at the step where donors used to drop off.

WebeCommerce

Coffee Roastery Visual Identity

Built a modular identity with an espresso palette — precise and warm, holding shelf presence against bigger brands.

BrandingIllustration

Smart Home App — POC

Reorganized control around rooms and scenes instead of one long list — concept testing showed faster device discovery.

MobilePrototyping

This portfolio features work I can share publicly. Additional product case studies are under NDA and available upon request.

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